The Movimento Turismo del Vino Puglia Consortium is flying to China to take part in the Hong Kong International Wine and Spirits Fair for the sixth consecutive year – this year’s fair is from 5th to 7th November.
The wineries representing the Movimento Turismo del Vino Puglia are Amastuola of Massafra (Ta), Casa Vinicola Coppi of Turi (Ba) and Varvaglione Vigne&Vini of Leporano (Ta). They will be in the Vinitaly International area of the fair, extended by 10% this year to over 1000 square metres of exhibition space.
“This the opening event of the new VinidiPuglia VI CMO project” comments President of the MTV Puglia Consortium Sebastiano de Corato “bringing us back to one of the most prestigious and exciting markets for our wineries looking to expand their businesses. The VinidiPuglia VI project will run until the end of October 2016 – he continues – and will take the thirteen participating wineries on a world tour to China, Canada, the USA, Brazil and other countries outside Europe to publicize and promote the quality, typicality and genuineness of our products and the entire Puglia brand”.
Hong Kong is a very strategic and interesting starting point, as it not only offers a “fast track” for exports to continental China, but is itself one of the crucial markets for Italian wines. Just last year, wine imports to Hong Kong grew by 5.1%, worth a total of 984 million euros (source: HKTDC), of which the Italian share was 1.5%, while a further increase in wine imports took place between January and July 2015 (source: Istat).
The last International Wine and Spirits Fair hosted over 1,000 exhibitors from 38 countries and welcomed over 20,000 buyers from more than 75 countries. This confirmed the fair as an excellent springboard for wineries interested in entering and consolidating their brands on the Asian market, which is very interested in high quality Italian products.